-
Collective Consciousness
I understand it as the dominant knowledge, beliefs and points of view within a community, which shape the attitude of the majority of society toward a given problem.
-
Communication Ether
I understand it as a network of all possible routes of information flow between people; it is formed by both:
- mass media (alongside books, the press, radio and television,
including online news portals and even browsers such as Google and Edge), - as well as various forms of electronic audiovisual and text transmission (e.g. Twitter, YouTube, WhatsApp, Messenger, SMS)
- and direct oral forms of communication (e.g. conversations, lectures, speeches).
-
Complex Issue
a matter concerning a problem important to a large community of people, which can be viewed from many scientific aspects and reference points existing in social consciousness, and whose analysis must proceed in multiple stages.
-
Complex Question
a question that cannot be answered directly; one must first carry out a logical analysis consisting of answers to several, a dozen, or even several dozen simple questions. Only answers to the necessary simple questions (in other words, elementary questions) make it possible to answer the Complex Question.
-
Core Aspects in IAI
clearly distinguishable areas of public discourse concerning the Complex Issue.